Wednesday, October 13, 2010

Genesis by Simran KS Lamba



Simran KS Lamba


Art Work


"From being behind the camera to wielding the brush"


Simran KS Lamba debuted with a solo exhibition at the Indian Habitat Centre, Visuals Arts Gallery (inaguarted by Maharaja of Udaipur), getting a great response, followed by an exhibition on invitation at at the Goa Kala Academy (ingurated by Goa CM) in association with the South Asian Film Foundation during the South Asian Film Festival in Goa on from September 17 – 20 2010. Lamba will be exhibiting at the Jahengir Art Gallery Mumbai in October from 20 to 24.  




He is working on a very unconventional medium which is coal tar, lead and aluminum. Each of the canvases is 3-D and completely textured. In the case of the Kali the hair is in wire and coal tar and comes out of the painting. In case of the phoenix as it rises out of the ash; glass, wood, tar, lead, aluminum and wax is used to create the whole painting along with oil paints. In the bull series an assortment of canvases has been used at various dimensions on wood to create a texture that has been held together with lead and tar.  

 



Titled: Genesis

Aptly titled ‘Genesis’; Simran KS Lamba’s art work is the beginning of a journey in arena of mixed media. Coal tar, lead, aluminum; have been used in bold abstractions in this series and are the self taught artist's foremost work mediums. Gauge, mesh, wax, bolts and nails, are the other resources which find a way into the paintings. The inspiration too stands as diverse as the technique, style and materials used by the artist. From animals to beetles to funerals to abstract, the muse is as varied as the artists’ style of amalgamation of various mediums, forms and techniques. Nothing stops at a single stage. Each stage is constantly layered and eventually metamorphoses completely as tar blends in with wax, lead, aluminum, gauge, mesh, wax, bolts and nails creating a mélange of abstraction that finally rests in Genesis: The Beginning.



Profile
:

Simran KS Lamba who works on a completely new medium, which is coal tar, lead, aluminum, and oil paint. The medium is mixed. Coal tar and lead are heated and when in the molten state are used to create artwork. Each of the canvases is 3-D and completely textured. In the case of the Kali the hair is in wire and coal tar and comes out of the painting. In case of the phoenix as it rises out of the ash; glass, wood, tar, lead, aluminum and wax is used to create the whole painting along with oil paints. In the bull series an assortment of canvases has been used at various dimensions on wood to create a texture that has been held together with lead and tar. The exhibition is scheduled for the Jahengir Art Gallery Mumbai in October 20 to 24 th, he has already showcased at the Indian Habitat Center from 29 July to 1 August, Delhi followed with an exhibition at the Goa Kala Academy in September by invitation by the SAFF in association with the Goa government .


Also would like to bring to your notice that it’s a privilege for Lamba also a filmmaker to show at the IHC and Jahengir art galleries, the most prestigious galleries of India at his first showing.




Tuesday, October 12, 2010

Frida Kahlo – Retrospective>1 Sep - 5 Dec 2010




Retrospective from 1 September to 5 December 2010 in the Vienna Bank Austria Kunstforum.



(Video Clip) Ausstellungsdoku Frida Kahlo im Bank Austria Kunstforum (© leisuregroup.at/Rudolph)

Vienna - In autumn 2010, the Bank Austria Kunstforum is presenting the first ever comprehensive Frida Kahlo retrospective in Austria.


The myth surrounding the Mexican artist has taken on global format;  Frida is an icon with star character: an identification figure of Mexican culture, forerunner of the feminist movement, a brand promoted in a mega-merchandising machine, glitteringly exotic film subject for the Hollywood cinema.




Kahlo’s art is inseparably tied in with her life. Paintings and
drawings are not only the mirror of her life history, which was marked by physical and mental affliction – Frida suffered the whole of her life from the injuries caused by a horrific bus accident.



During the last years of her life Frida was confined to her bed. Her oeuvre in painting and the graphic arts comprises one of the most complex chapters in the period between the wars, between Neue Sachlichkeit – New Objectivity – and surrealism. During the 1920s she created graceful and delicate self-portraits, oriented on the figural ideal of Renaissance painting.


In the early thirties her paintings show the first tendencies towards surrealism: her strategy was one of combination, influenced by the cadavres exquis, the spontaneous graphic collages of the surrealists with whom Frida was in keen contact; an approach which produced iconographically complex compositions springing out of her inner life.


Around 1940 Kahlo’s self-portraits gain in expression. Instead of a neutral glance we see the “authoritarian eye”: Frida takes the stage like a saint “worthy of adulation”; her dominant aura is inescapable.



The exhibition Frida Kahlo – Retrospective contains around 60 paintings and 90 works on paper. These are joined by a representative selection of photographic documents, compiled by Frida’s great-niece Cristina Kahlo. Among them are iconic photos taken of her by Nickolas Muray: enthralling examples of the selfscenario she projected and which contributed decisively to the construction of her myth.

Most of Kahlo’s artistic legacy is in Mexico and the USA. In view of the marginal number of paintings Kahlo produced (the catalogue raisonné lists no more than 143), the lack of Kahlo’s oeuvre in European collections, and the sparsity of exhibition projects in Europe, we may regard this show as a sensation for Vienna.



The exhibition is being held in cooperation with the
Martin-Gropius-Bau in Berlin. The exhibition curators in Vienna are Ingried Brugger and Florian Steininger.




(Video Clip) Frida in Fashion: Couture by Ingried Brugger & Thang de Hoo, Styling by BUNDY BUNDY, Jewellery by Heldwein (© BUNDY BUNDY/Inge Prader)

Friday, October 8, 2010

"How to Do Business in India by Bernice Paolozzi


"How to Do Business in India - Do's & Dont's of doing with business with the fastest growing large economy in the world". - Bernice Paolozzi


One of the most important keys is to respect and blend into the culture and society of India. India is a country of both diversity and continuity.

One of the fundamental components of Indian culture, vital for success in doing business with India, is an understanding of the traditions and ways of communicating that form the basis of India’s society. It is a very creative blend of cultures, religions, races and
languages.

India’s identity and social structure are protected by a rich cultural heritage that dates back at least 5,000 years, making India one of the oldest civilisations in the world. In India, religion is a way of life and must be respected in order to maintain successful business relationships. The traditional caste system, which was a direct outcome of Hinduism was eliminated. Despite this attitudes still remain and both aspects of Indian culture still influence the hierarchical structure of business practices in India today.

Indian culture is a very spiritual one which gave birth to the concept of fatalism. The notion of Karma and that everything happens for a reason is still significant in the decision making process of many Indians. It also influences the concept of time in India and as a consequence business negotiations may take longer and are never rushed.

India’s strong sense of community and group Defined orientation mean a greater acceptance of hierarchical settings. In India, there is a noticeable lack of privacy and a smaller concept of personal space, where several generations often live together under one roof. For Indian business practices this places an additional importance on interpersonal contacts, avoidance of conflict and a more indirect approach to communication.

Meetings in India will generally begin with friendly small talk. This may include personal questions about your family and is seen as a way of building rapport and trust before business.


In India, the family unit is highly valued, therefore showing interest and respect towards your Indian counterpart’s family is vital for establishing successful relationships.

In Indian culture disagreement is rarely expressed in a direct manner. The word ‘no’ is often avoided and is replaced by other non-verbal cues and indirect communication.
During negotiations, trust and well-established relationships with your Indian counterparts must be in place before any form of business can take place.

Indians appreciate punctuality but may not reciprocate it. It is advisable to make appointments at least one month in advance and confirm them when arriving in India. A flexible schedule will prove useful. Business appointments should ideally be made for late morning or early afternoon, between the hours of 11 and 4.



Making decisions is often a slow and thoughtful process in Indian culture. Deadlines

should not be rushed as impatience is seen as aggressive, rude and disrespectful.


Within the system of hierarchy in the Indian work place, senior colleagues and especially elders are obeyed and respected. Discussions are almost always lead by the most senior person.


Final decisions rest with the highest-ranking business executives, therefore it is important to maintain strong relationships with senior figures in Indian business.

It is the responsibility of the senior management to monitor, check and look after their Indian subordinates.

Face and self-esteem is an essential part of Indian culture, therefore any individual criticism in business situations must be done carefully and with sensitivity.


Despite the distinguished hierarchical system, the relationship between an Indian boss and his employee can be similar to that of close relatives. This is a direct influence of the community life experienced for thousands of years in India.

Do use titles wherever possible, such as “Professor” or “Doctor”. If your Indian counterpart does not have a title, use “Mr”, “Mrs”, or “Miss”.

Do wait for a female business colleague to initiate the greeting. Indian men do not generally shake hands with women out of respect.

Do remain polite and honest at all times in order to prove that your objectives are sincere.


Don’t be aggressive in your business negotiations – it can show disrespect.
Don’t take large or expensive gifts as this may cause embarrassment. If you do take a gift make sure you present the gift with both hands.

Don’t refuse any food or drink offered to you during business meetings as this may cause offence. In addition, it is useful to bear in mind that traditionally, Indians are vegetarians and do not drink alcohol.

”Top Tips to Achieve Optimum Personal Health" & 5 tips for optimum health integrating Eastern culture into Western life.?


One of the key most important top tips is always waking up in the morning with a positive attitude and always going to bed at night with a great sense of gratitude for the day that has just been achieved no matter how crazy, challenging and unusual the day was.


Learn the science of yoga breathing. Pranayama is the breathing exercise practiced in Yoga. When we find ourselves in a stressful situation one of the best techniques to calm and centre ourselves is to take a deep breath. When in a chaotic and stressful situation, if we have not been trained, the automatic response is to hold our breath. When we do this it completely tenses up our whole body and we become rigid. We go into a FREEZE not FLIGHT or BREAKDOWN not BREAKTHROUGH solution frame of mind. The Importance of Breathing is it is the only means to supply our body and its various organs with oxygen.


There Are 4 different stages of breathing, High breathing, low breathing, middle breathing and complete breathing. Breathing exercises improve your blood pressure and heart function

Learn to love your liver. More than ever, now with the stressful chaotic daily lives we require to know how our liver functions and why it is considered the engine centre of our bodies. With today’s chemical and toxic environment and so much processed food it is important to keep our liver detoxed. 3 detoxes a year will keep our liver in good order. Fix the liver and good health will always follow. Do a liver detox every 3-4 months.

Take Epsom salts baths as much a possible. The name Epsom comes from mineral waters found in the area in England called Epsom. Epsom salts has dozens of health benefits.
A daily hectic and chaotic stress full life can drain the magnesium from our bodies, Magnesium is necessary for the body to bind adequate amounts of seratonin, a mood –elevating chemical within the brain that can create feelings of calm and relaxation. The magnesium sulfate of Epsom Salts acts as a muscle relaxant, and by easing muscle pain it helps the body to eliminate harmful substances. Epsom Salts neutralizes any body odours and softens the skin. A 20 min soak in an Epsom salt bath before bed is a amazing way to guarantee a wonderful night’s sleep.

Learn to weed the garden of your mind. For the first time in history it is now being accepted that we are what we believe and we are not what our genes and family health was. It is now not accepted that just because your mother or father had a heart health problem then you are at higher risk to have the same. Our minds have full ability now through
Visualization techniques and balancing the 3 frequencies within our brains, to change each organ and function of our bodies to better and more. Just as we have talked about how our breathing can balance all our body the mind has the same power. In India meditation is taught from an early age. In the culture of most Asian societies it is believed that once you can calm the mind you can calm the rest of the body. There are lots of meditative techniques now available on the internet. We have 50,000 thoughts a day and each one of them manifest. Then they come back around to us like an echo or boomerang. If you take what we see in front of us as a projector of our minds then we have to take responsibility to keep our minds calm and clear, just like our liver.

Learn to love yourself right now. In today’s society when you ask someone do they love themselves, they usually can’t answer you. It has been proven through scientific research if a child or person does not love themselves enough first they will feel isolated and alone. It is most important to love our body and mind as we are today. We have become an over-entertained culture. There has been for many years now lots of media advertisement and so much information on how we should look, what we should wear, so a lot of people of now are in a sea of confusion of what they really want and who they really are and what they really like.




So it is time to stop, take a deep breath, take an Epsom salt bath, quiet the mind and love yourself for who you are today.

On Being Citizen of the World, Asian/EMEA Executive, Award winning Entrepreneur ( "Best Female Entrepreneur in Europe, Middle East and Africa & "Special Judges Award for Ethnic Entrepreneur"), Corporate Culture & Spirituality, Minister of the Eucharist. & What role you have to play being all of that? & What do you think & how do you think about the Enterpreneur's role as/on a larger perspective. & about Corporate Culture & Spirituality as & how far have it succeeded, & what's there future.



To me being a Citizen of the world keeps me in the awareness that every action I take daily affects the eco system I live in, every other person on this planet and every other living organism. So I take responsibility of living consciously and choosing my actions wisely and considering everyone around me plus the global picture. That's how I consider being a citizen of the world.



I believe that currently the financial/corporate world is receiving a teaching that they must take responsibility for every action they take and consider that their new approach to the commercial world is more ethical with a higher level of Governance. I would call this putting a "conscience into the business/commerce world".

India has a very big role to play in showing the western world what the new world leadership model is for the commerce world considering India has a very high population of young people, just like Ireland has a very high population of young people. It is these young people who now have to be supported to become the leaders to find the innovative solutions to sustain and maintain and tidy up any negative residue from the old traditional model that is obvious has served its time and now must be replaced with the new innovative model.
As a mother of a 21 year old and a 15 year old, I consider them to be the new leaders of the now and the future of a positive environmental citizen of the world global village.

Your study & take on Religion (Hinduism, Buddhism, Sufism, Christianity) , what’s difference & similarity they all share, Religion & Spirituality - how does one go about finding it knowing it or following it?



The one strand that I have learned through all the different methodologies and modalities of all the different religions I have studied is that meditation helps the person and the mind to take responsibility and see clearly for making decisions that would affect their daily lives. Also that some religions have become too big and institutionalised and lost touch with the people whom they were designed to support. The young people of today do not feel comfortable with the old models of institutionalised religion and the young people are much more comfortable with interfaith and interculture religions that integrate modalities of music, dance and environmental beauty of nature. So just like the old financial system has to be remodeled, so do all the world religions so they are better suited to the new young Dynamic citizens.
Everyone is an aspect of each other, so we are all brothers and sisters. Its much easier to do business with someone you consider to be your brother or sister.

What is WorkthatWorks and Avant Garde all about?

Works that works is the brainchild of Archana Trasy. It is a dynamic innovative marketing and entertainment model that has its finger on the pulse for the local Indian and Asian market and also the global market. With Archana's extensive Bollywood experience and contacts, we make a great dynamic team due to having the same ethical belief and value system. I consider it is good to view and treat everyone in front of you with respect like your brother and sister and then its easy to create a sustainable family business model. Work That Works infrastructure is created on this smart thinking model.


In addition to this I am also involved with Anushree Priyadarshini in Avant Garde Consultancy which is a publishing agency building bridges between Western authors and Eastern publishers, providing opportunities at both ends to have a new market and variety content respectively.
As an Advisor on Smart Thinking, What you define Smart Thinking as , and how you potrey the World to be doing some Smart Thinking, if yes how, if not why not? What you have to say in context to Asia ( focus on the value of an ethics based approach in dealing with today’s challenges in the Global Re-Mix )?

Smart thinking for me is using the whole mind. Not just the left brain model. An example - our current global environmental issues have come about through linear left brain thinking not whole mind creative mind thinking. As an example, I have found Asians are very naturally smart mind thinkers / whole mind thinkers / holistic mind thinkers. They Understand the concept of cause and effect and that for every action there is a reaction. In Asia I have also seen how anything that has a life force running through it is respected and considered negative to destroy. Many studies have shown that a really good holistic or whole mind creative thinking team with both men and women of different ages tend to achieve the unusual targets that others cannot. Most young people I meet or know, are natural smart thinkers because they have a very relaxed, positive outlook to challenges in their lives.

Tell us more about IAHV/EICC Corporate Cultural Spirituality Leadership in Business & Ireland India Trade & Tourism Forum?

For clarity these are two different events. The IAHV CCS is a non government organisation second biggest NGO in the world so their values are based on ethics and governance in the corporate world. My visit to the Ashram in Bangalore showed me that the organisation is very much based on service to humanity including having a very strong ayurvedic medical centre and a very unique prana breathing technique that I believe is beneficial to all people to learn.

The Ireland India trade & tourism forum were events organised on the ground in Ireland to bring awareness of India to business in Ireland to expand their horizons.


Social & Commercial Enterprise? Your role as a Social & Commerce Business Developer & about efforts on Empowering Youth? Restoration Projects? About the Connect 4A Model?

Due to the demand of questions being asked about how to do this and that I created the executive mentoring model on my website and made it affordable and accessible to everyone involved as I was beginning to be asked the same questions from different people in east and west. I use the Connect 4A methodology through all my initiatives and projects. That's how it came to be formed.

What you have to say about- New Wave Trends for Marketing Books,

As I said in my transformational article, since the 1960s the digital Age and computer are the only way for people to market themselves in the global village whether you are marketing a book or a service the future of anything to do with marketing is the computer and the internet in the worldwide global village.

Your being an Executive Mentor & Counsellor? Role, Plans, Efforts, Future?


Being an executive mentor/counsellor is very easy for me to do due to my extensive knowledge and experience both in professional and personal. My plans for this is to let it organically form as I have created an infrastructure around myself for easy access and awareness through my website

Efforts & Role for Health & Wellness & Environmental Issues


The way forward for health wellness & environmental issues is positive thinking. We are currently in a major transformation in health wellness & environment so we have to take each day as a unique day and we have to forget yesterday at the start of each day. We have to wake up thinking, "great a new day" rather than negatively. Our daily thoughts are much more powerful than people know. So once we stay focussed on positive thinking and say positive words and have much gratitude for every little thinking we then will keep balance for hew and live in a very progressive and comfortable environment.

Small business will play a key role in this local and global transformation. The current so-called recession is not a recession, it is a slowing down to allow for a transformation to happen". Comment & give feedback on this one.


When a business is in transformation or when a person is in transformation it is much more sustainable if it happens slowly. If the transformation and change happens too fast it can bring shock to the system or company, so slow change is much more sustainable and it also gives breathing space to enjoy the new fresh emerging ideas from individual people rather than from big corporate models. Small businesses with the internet networking them together is a fun new unusual way of doing business and it brings a strong sense of community and of equality and sharing. As they say in the East, letting go the old makes room for the new to have the space to breathe inspiration into the environment.


Ireland
Mob: +353 85 1913 707
Skype: bernice.paolozzi
berpaolozzi@gmail.com &
info@bernicepaolozzi.com
Web: www.bernicepaolozzi.com
www.ipositivenowhealth.com
www.epositivehome.org

Italy
0039 327 9785007
bernice@italymeetsindia.com
www.italymeetsindia.com

Faisal Abbas


~ Zindagi ki dhuup main ghup andhairay sa sama...
Apno ki inayat nay khoob kiya isay ayaan...
Dhool parri ab zulfoon main jahan gajjray khaila krtay thay...
Zakhm haray hain maazi k haal huwa bayhaal yahan...
"Sayyan"


Faisal Abbas (Pakistani Singer) was born on 15 april 1977 in Peshawar Pakistan. Inspired by Kumar Sanu's voice he decided to become a musician and learned auto didactically with a tape recorder. He did a playback singer training by Mr. Kenneth Williams from Pakistan.

He started working as a tv drama's playback singer in 1996 & then later in 1999 he started working as a Music Director, Lyricist and Singer.

Faisal says he had no music education ,its all God gifted!

In 2004 his first album "Sayyan" released. The song Sayyan became a super hit & proved out to be a fantastic album and gave very good response. His second album "Udasiyaan" released in 2009

H gave many music in TV plays, like Chamak,Tumharay Liye, Chingaari, Tareekian, Zid, Khandaan, Shaeen Ki Dua & sang 2 songs for Pakistani Air Force.

Produced four video songs: Sayyan, Udasiyaan, Mohabbat Ne Mara Hai, Dil Ka Kya Karein, Faisal  worked as a music director in 25 TV plays. He did 70 jingles. The title song of Khawab Say Khawab Tak created by him, The two other title songs of Pas E Aina and Dard Ka Rishta (after struggling from past 10 years this was his first opportunity) are sung by him.

He currently is looking forward to join the Bollywood Industry & wants to bring up Pakistani Music Industry at an International Level.

Some of his favourite songs - Others : Teri Yaad Aye (Ali Zafar) - Minta Day Naal (Malkoo) - Tum (Bobby G) Own : Yaadein Hi Yaadein.



~ Abhi aadhay pannay baaqi hain bayjaan zindagi k...
Mushkil say raastay hain kyun aasaan zindagi k...
Khawab say khawab tak...
"Sayyan"









http://www.facebook.com/pages/Faisal-Abbas-Sayyan-fanpage/143838768986769?ref=ts

http://www.facebook.com/abbassayyan?ref=ts


Guft-a-gu (Gaurav Kapoor In Discussion with Faisal Abbas)


>1.Well tell us about your childhood! how was the support of your parents and relatives? 

I was born and have spend my childhood in Peshawar.i was a very naughty boy. My parents n relatives were always there by my side to help me and they have encouraged me a lot in every phase of my life.it was the dream of my father (M.Ashraf Awan) To see me as a Rock Star. So he proved to be very supportive one.

>2.If not a Singer what would you have been ? Well did you ever decided to took up anything else as your Career/Education wise, or got any professional education in any other field, thinking of taking up as a Career etc.

Well if i wouldn't have been a singer, i would have joined the Air Force. But i hadn't got any professional training for this. After 10th standard music became the main goal of my life. I got my self involved in singing n got training from a number of experienced people, one of my best trainer was Kenneth Williams.

>3.How do you find other Pakistani Singers, and what is your take on the Music overall in Pakistan, DO you find it any different from the rest of the world?

According to me Pakistani singers are doing a fantastic job,they have got very good voice quality.so they are famous in many other countries as well. Pakistani music is fabulous,it is a blend of different sounds which makes it very unique and most of all it represents Pakistani Culture.Yes i found it some what different from the rest of world as Pakistani rock & Sufi Rock have explored a new dimension for Rock music lover.

>4. How was your journey frm a Teenage boy to a Singer, Tell us something about it? The hardships and the happy moments! What all you went through to be at a stage you are right now?

One thing I would like to share is that when I was in 6th standard our school organized parents day on which they called a singer who due to some reason couldn't come so on that day I was asked to sing that song and this was my first on stage performance after which the enthusiasm of becoming a singer had born in my heart.

After this the real hardships started.there were many hurdles for me i had to face many problems.but as I had the support of my parents, I faced everything patiently because it was my believe that my interest would take me to the height of success.


The first happy movement was when I gave my first playback in a drama series (Pas-E-Aina).And then I was introduced as a lyricist and Music Director in Pakistani TV Drama Industry. In this way the time passed and I reached the goal for which I had done a lot of hard work.


>5. What is it that you are concentrating right now on to, What is is that you are working on right now, and what are your future plans! Share it with us!


I m concentrating and working nowadays on the lyrics and composition of my 3rd music album.which would soon be released and later on i would be joining Bollywood industry. Inshallah you people would listen me in Bollywood in future. 


Editorial>Zodiac & Activities



Saturday, September 25, 2010

"Tree of Knowledge” Projekt “M” by Milind Soman & Madhu Jain at Commonwealth Games 2010



“Tree of Knowledge” installation by Projekt “M” by Milind Soman and Madhu Jain. “Tree of Knowledge” will be the first segment of the opening ceremony of Commonwealth Games 2010 and will cover a duration of 9-10 minutes of the 50 minute event. 

 

It is proposed to source unique fabrics with the help of Madhu Jain’s years of expertise in the field working with the country’s fading craft traditions, and fashion these fabrics into as many as 25 panels, which will be put together to create a 110-foot-high, 40-inches wide tree trunk for THE TREE OF KNOWLEDGE.


Wednesday, August 4, 2010

Cadbury - Spots v Stripes Campaign 'launches its biggest ever marketing initative to celebrate the run up to the London Olympics'



Cadbury is taking its role of 'official treat sponsor for London's Olympic and Paralympic Games' in 2012 seriously, with the launch of its Spots v Stripes campaign to build anticipation in the run up to the games.

Based on the insight, like Gatorade's Replay, that people maintain a competitive spark no matter what level they are playing at, the campaign aims to change the fact that 30% of people in the UK claim they have no time for games.

The campaign will reignite the spirit of play through a series of playground favourites such as thumb wars, sleeping bag racing and even kiss chase, creating the biggest series of games ever. Encouraging participation is key to the campaign, so any game counts!

So - pick your team on facebook - sign up to either stripes or spots and get ready to compete at the games that are being hosted for the rival teams at festivals, universities, village fetes and sports centres around the UK.

Although the campaign is scheduled to run for the next couple of years building up to the games, Cadbury hopes that its legacy will stretch much further. Demonstrating its commitment is the fact that this is the brand's largest and most integrated marketing campaign ever - running through a TV commercial, shown above, social networks, digital, PR, events. And, a team of over 2000 Game Ambassadors will travel the country building anticipation and participation to a fever pitch.

The campaign is being managed by key agency partners including Fallon, London, PrettyGreen, Brave, Drum PHD and the charity Groundwork, who will be running a grassroots play initiative.

Although the campaign website only officially launches this week, over 5000 people have already signed up via Facebook and through the Game Ambassadors, who have been on the road since June. Opportunities about for participation, and also for the rival teams to take the campaign on and make it their own, competing in any way they see fit.

www.spotsvstripes.com