Wednesday, October 7, 2009

14 oz- Magazine

On 128 pages and in two languages (German and English), the newly conceived customer magazine provides the reader with a comprehensive overview of the brands and collections available at 14 oz., as well as an insight into their philosophies and history. Karl-Heinz Müller, Managing Director: “A year ago, with the opening of the 14 oz., we already published the 14 oz. Book, which was exceptionally well received by customers and brands alike. The conception of the 14 oz. Magazine represents the next logical step as an inherent part of the 14 oz. marketing strategy.”The brand features are complemented by specially produced fashion spreads shot at exceptional locations in Berlin. Karl-Heinz Müller: “Visually, the 14 oz. Magazine renders homage to Berlin: all fashion spreads were photographed at prominent hot spots of the German capital, and 14 oz. and BREAD & BUTTER employees were the models.”Karl-Heinz Müller concludes: “I am very content with the present first edition, for it reflects the 14 oz. ambition as well as its quality and value consciousness.”The 14 oz. Magazine, which in the future will be published in fall and spring respectively for the start of the season, was printed in a first print run of 10,000 copies and is available for free at 14 oz. The second edition will presumably be published in March 2010, presenting the collections for Spring/Summer 2010.

Thursday, October 1, 2009