Friday, November 27, 2009

Amrita Rao & Boman Irani celebrate Childrens day with Jet Airways

Actress Amrita Rao and Actor Boman Irani celebrate Childrens Dday with Jet Airways

Initiative for young guests!
Presenting our unique initiative - a first-of-its-kind by an airline attempts to create a long term relationship with our future travellers in the age groups of 2-21 years. Jet Airways’ young JetPrivilege Members have an opportunity to earn miles which can be redeemed for free flights on their own.New members stand to gain numerous benefits like, boarding Card Delights, a dedicated web page and a special section for its activities in the in-flight magazines – JetWings and FlyLite.In addition, Jet Airways also plans to create a community for our young members, which will help connect with other members and share their experiences.As part of our focus on young travellers we have partnered with National Geographic channel as an airline partner to promote ‘NatGeo Junior Hunt’, a specially designed contest for school children who will be tested for their knowledge of travel, culture, geography, people and wildlife.The regional finalists of the NatGeo Hunt contest will also get to participate in a Jet Airways’ sponsored quiz entitled Travel Ennriches Life.Prizes were presented by sponsors - Skybusters "Range of Aircrafts' only from Matchbox, while Sky Gourmet provided the refreshments.Jet Airways has also tied up with HongKong Tourism to host two of our young JetPrivilege members for a sponsored trip to Hong Kong.

Aspri Spirits - Launch- ‘Roberto Cavalli Vodka’ and ‘Cavalli Tenuta Degli Dei’ wine

(L-R) - Faiek Saadani Director Food Beverage JW Marriot Amrita Rao(Leading Bollywood star) Tommaso Cavalli and Sumedh Singh Mandla(CEO Aspri Spirits)

Aspri Spirits launches ultra-premium ‘Roberto Cavalli Vodka’ and ‘Cavalli Tenuta Degli Dei’ wine in India

Celebrates with an exclusive cocktail evening with ‘Tommaso Cavalli’- son of fashion designer Roberto Cavalli & the high society representatives of Mumbai

Mumbai, 25th November, 2009: Roberto Cavalli, one of the most important fashion designer worldwide renown, rocked the market of wines and spirits a few years ago with the launch of the ultra-premium Roberto Cavalli Vodka - inspired and dedicated to a sophisticated and elegant woman; the icon and eternal muse of Cavalli style. This super luxurious brand has taken its first step in India with Aspri Spirits Pvt Ltd., the leading importers and distributors of premium wines and spirits in India. To celebrate this momentous occasion, Aspri Spirits organized an exclusive cocktail evening today at JW Marriott in Juhu. Also present was Tommaso Cavalli, the son of the Italian fashion designer Roberto Cavalli along with the high society representatives of Mumbai. Tommaso Cavalli is responsible for Roberto Cavalli Vodka world wide expect America.

Roberto Cavalli is the first vodka to be made entirely in Italy, the country with the tradition and experience of the best distilleries. The vodka is made from the purest water of the Monta Rosa slopes, using the finest quality grains grown in the valleys where the South-Western Alps meet the river Po, and filtered through flakes of Italian Carrara marble. Using this unique production technique gives the brand its most exclusive character - sophisticated and elegant, for more discerning palates.

For many years Roberto Cavalli only shared the pleasure of this delicious ultra-premium vodka with family and friends. Famous for his busy nightlife and passion for having a good time, Roberto Cavalli later decided to open this treasure to the rest of the world.

The vodka embodies the captivating, seductive and quintessence of pure feminity, with the man himself being at the helm of the project, from inception to finish. True to the Cavalli fashion embroidering animal and natural designs, the vodka comes in a distinctive Serpentine style - a serpent coil embossed around the middle of the frosted bottle with silver snakehead spout.

Also showcased during the event was the award winning wine from the Cavalli family; Cavalli Tenuta Degli Dei, whose 25,000 bottles were recently released to the world markets, was carefully watched in the estate's cellars for three years. The wine of Tommaso and Roberto Cavalli is in fact not the fruit of a single vineyard, but rather two territories (one at Panzano in Chianti and the other in the foothills of Florence) whose characteristics complement each other: Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Alicante meld perfectly, giving life to an IGT Toscana whose distinctive, well defined personality rotates around its smoothness. Like a silk dress, Cavalli Tenuta Degli Dei 2006 captures the senses, harmonizing the aromas of aromatic herbs, balsamic overtones, and fruit with balanced acidity, firm structure, velvety tannins, and an extremely long finish.

The night saw the guests experience and savor the smooth, clean taste of the refined Roberto Cavalli Vodka. Celebrities like Amrita Rao, Anita Dongre, Carol Gracias, Parvati Omanakuttan, Prahlad Kakkar, Rocky S, Tapur to name a few were seen enjoying a drink in the true Cavalli style, with elegance and sophistication.

Speaking at the celebration, Tommaso Cavalli said “We are very happy to have entered the Indian market with a strong partner like Aspri Spirits and I would like to take his opportunity to thank them for this wonderful evening that has given me the chance to meet the fascinating people of Mumbai and watch them enjoy the vodka. Roberto Cavalli Vodka is superior in quality and in taste. Having the drink means enjoying the extraordinary experience of a pleasure that is unique. The captivating and intense taste of Roberto Cavalli Vodka has received tremendous response from international markets and I am sure India will enjoy it as well.”

Speaking on the occasion of the launch of the Vodka, Sumedh Singh Mandla, CEO, Aspri Spirits said, “We are excited about this exclusive association with one of the biggest Italian names in fashion and now in spirits. The Cavalli brand makes a lifestyle statement. This vodka and wine is going to add style to our strong portfolio and we are very excited to see how Mumbaites will react to such super-premium beverages. For the fashion-conscious vodka and wine-lovers out there - what should be better than a designer tipple from Italian style icon Roberto Cavalli?”

Speaking on the tie-up, Jackie Matai, Director Aspri Spirits Pvt Ltd. said, “Roberto Cavalli exudes style and elegance from packaging itself. It is a great honor for us to have been chosen as custodian for this iconic brand. With this Aspri Sprits adds another top brand to its ultra premium brand offerings for top consumers”. He further added “Aspri Spirits will take Roberto Cavalli Vodka to other cities and will leave no stone unturned to ensure that this brand reaches vodka connoisseur and style icons in India”

The ultra-premium Roberto Cavalli Vodka priced at Rs. 9,950/- and Cavalli Tenuta Degli Dei 2006 priced at Rs. 10,990/- in Mumbai, will be solely distributed by Aspri Spirits in India and will be available at all leading Hotels, restaurants and select retail outlets across the country.

About Aspri Spirits
Established in 2004, Aspri Spirits Private Limited is one of the leading distributors of premium wines, spirits and beer in India. The company is promoted by two of industry’s finest professionals Mr. Jackie Matai, a seasoned entrepreneur and Mr. Arun Kumar, an industry veteran who has been associated previously with many international brands. Aspri Spirits has it’s headquarter in Mumbai and branches in Delhi and Bangalore. The company’s core strength lies in delivering consistent growth by monitoring & supporting each of the Portfolios/ Brands they represent. The Inclusion of Mr. Sumedh Singh Mandla, (a Food & Beverage professional and a well known name in the wine industry) in Aspri’s management team has further strengthened Aspri’s claim to emerge as a top player in the wine segment.