Wednesday, August 8, 2007



August 09th 2007 – (Delhi) The definition of a band generally invokes the stereotypical image of a couple of people blaring out redundant rhythms and the ubiquitous love ballad. But sometimes all that’s needed is a few good men to spin a traditional concept into something refreshingly new. It’s the incessant bass, screaming arpeggios and piercing percussions that truly define the Cartel. Their sound is all about paying homage to their first love, music, and particularly about an explosive electronic experience. Perhaps IDM or just “electronica” could define the resulting product---but then, it isn’t about neat packaging. It’s about pushing the envelope and fusing influences to create a distinctive brand of urban Indian dance music.

Laidback Waters,New Delhi is going to be slammed one last time by the Cartel.


Ashvin Mani Sharma
After graduating from St. Xavier’s College, Mumbai, Ashvin Mani Sharma started Djing at private parties in Mumbai and from there moved on to a nightclub in Russia. He was the resident DJ for six months at the Tequila Sunrise, the most popular club in Almaty, Kazakhstan.On returning from Russia he moved to Delhi and started DJ ing at private parties and then started doing Club theme parties with International Trance DJs like Psycho Micro, Dark Soho and many more. In August 2000 he released a Trance Album with French rock artist J.P. Dangmann under the name of "Vimana" titled "From The Darkness Into The Light". The Album was sold on the Internet and was the first trance album released by an Indian and in India. He continued to make a name for himself as one of the best trance dj’s in the country and started producing music for ad spots and jingles. Some of the campaigns like the Motorola and "India Shining" campaign were widely appreciated. He also has produced music for countless fashion shows for top designers like Rohit Bal, Tarun Tahiliani, Ritu Kumar and nearly every one else you can think of. Moving on to the next stage of Film and Television, he has successfully made the transition. Already having done the complete background score of BBC World’s "Haath Se Haath Milaa" and Lakme Fashion House for FBC media he is steadily carving a niche for himself. As far as Bollywood goes he has already taken his first step with a song on the "Let’s Enjoy" soundtrack in collaboration with Rabbi.

Arjun Vagale
For Arjun Vagale, DJing has never been about just mixing a few choice tunes: it’s about understanding the needs of people and taking them to that special place through sound. Through his unique track selection and skilful mixing ability, he has constantly raised the bar as a DJ. With his phat baselines, piercing arps and use of the groundbreaking Ableton Live software with various controllers, he has set new standards within the electronic music circuit in India. At the age of 16, he founded DJ FAC 3, a trio that played for many parties in Bangalore while India was evolving to the global house sound. As a result, he earned his first residency at Zebra Crossing in Bangalore. In 1998 he moved to New Delhi and became resident at the legendary club Someplace Else at The Park. The following year, he won the DMC World DJ Championship, Delhi, and was offered residency at Float, the best club in town at that time. In 2000, he visited Calcutta, where he eventually took up residency at one of the city’s oldest clubs, Anticlock, which had a large and faithful following. He headlined many events there, playing alongside Asian Underground hero State of Bengal. Later that year he joined Golden Park Hotel’s London Pub, which he helped establish and promote. This club asserted itself as a popular venue to promote underground house. After doing a yearlong program at SAE, Singapore, he returned to Delhi in 2002 and was offered residency at the Fashion Bistro at 1 MG Road and later at Djinns, Hyatt Regency. Following this was a two-year residency at one of the biggest venues in Delhi, Q’ba, which received much acclaim for its ambience and unique music policy. From playing with legends like Judge Jules and Brandon Block to Blue Amazon and DJ Quicksilver, Arjun is on the forefront of the electronic music movement in India. He is one of the only DJs from India to have been featured on Proton Radio, Pulse Radio, Frisky Radio, Ministry of Sound Radio and BBC Radio. He uses the platform provided by mega events such as the Bacardi Blast/Smirnoff Experience and signature underground nights to push the progressive scene onto a larger audience.

Ash Roy
Picture a four year old clad in the Superman blue and red with a toy guitar around his neck singing for his folks. Ash decided to dream BIG at that early age! His musical journey began at the age of seven, learning the tabla and singing for the school choir before graduating to the next level – a deck spinner coupled with his weapons of choice, the tablas and the microphone! Ash has an explosive DJing past that spans over a decade. After he started DJing in Anticlock (Calcutta), he moved to Mumbai where he formed a fusion electronic act – “Deep Pranaya” which earned some rave reviews. With DJing still being his first love, Ash moved back to Calcutta to rev up the records at Anticlock. He quickly moved up the rungs to win the 1999 DMC World DJ Regional Finals. This proved to be the turning point in his career as this led him residency at the gulf’s biggest club, The Diamond Club Dubai, where he played along with some of the world’s biggest names – Boy George, Brandon Block, Greame Park, Enzo (Bedrock) among others. Ash moved to Delhi in 2004 and collaborated with Arjun and Ashvin to form LOOP. Together they released “Chalte Chalte – Haveli Mix”. He continuously worked with Arjun and Ashvin on different projects and together they conceived the Jalebee Cartel, an offshoot of the existing Jalebee Productions. With the Cartel, Ash sets the stage ablaze with his unique vocal style, tablas and other percussions apart from spinning the decks. His style of music is a variety ranging from funky to progressive house. He currently works with Red FM 93.5 heading the production department.

Madhav Shorey
Madhav realized his connection with music much earlier than most others and is the youngest member of the Jalebee Cartel. It didn’t take much for him to realize that music was his true calling, and so without wasting time he moved on to music professionally. While still in his single digits he was exploring different kinds of music, from electronica to heavy metal and by the age of 13 he was already dj'ing at local parties and Jam Sessions, and playing the drums and the synths for his school band. He is referred to as a future hero. He's one of the few Dj's to have played a wide array of electronic dance music ranging from drum'n'bass and trip hop in his earlier days to house / breaks and now progressive and trance. He has performed as a drummer for various bands between 2001 to 2004 and also gave a guest performance at the 2004 "War of The Dj's" Delhi Chapter, while still underage to qualify for participation. Currently, he is working towards promoting his sound, as both, a freelance Dj and a music producer. As part of Jalebee Productions, he has been producing various styles of music, ranging from tracks for TV sitcoms and jingles for advertisements, to remixes and original sounds for the LIFW (India Fashion Week) shows of some of India’s most renowned designers. He also completed a Krishna Consciousness album for the Iskon temple religious movement and does various commercial productions. He now plays the electronic drums and tribal percussions (Djembe / Nagada's etc.) contributing to the constantly evolving sound of the Cartel and also contributes with his independant dj'ing skills.

G Arjun
Though he comes from a family of renowned classical and ghazal singers, Arjun grew up on a rich dose of thrash metal, grunge and the local Pune rock scene. Influenced heavily by the likes of Cliff Burton and Geezer Butler, being the bassist of his own rock band was always a dream! The dream became reality when Arjun was gifted his first bass guitar while pursuing a career in electronic engineering. Within hours of getting the guitar he jammed with a few buddies and together they composed their first of many originals. After graduating he juggled between work and a thrash metal outfit he formed - HASH. They played extensively in western India with a brilliant performance at IIT Bombay being the highlight. The band's first single "Close Your Eyes" became a rage in the Pune rock circles. To pursue a career in music and audio technology Arjun quit his job and moved to Chennai in 2004. While in Chennai, Arjun conceptualized "The Electric Sunshine Project (ESP)" – a progressive heavy metal concept. During his stint in Chennai, Arjun was a session's bassist and recorded with many artists and composers, including highly acclaimed carnatic classical singers, Swati & Revathi. In early 2005 Arjun collaborated with Ash Roy to produce a few high quality tracks. That's when the electronic music bug bit him. By late 2005, Arjun became a part of the Jalebee Cartel handling Guitar/Bass/Vocals. He works with RED FM 93.5 (Delhi), managing music and handling audio production, and continues to work on the Electric Sunshine Project.

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