Wednesday, December 29, 2010

Sunburn Festival@Goa>Dec 30' 2010 (Editorial Coverage)





The Ultimate Lifestyle Experience with Tuborg presents Sunburn Goa 2010

This year, it’s going to be a Carnival!
Get ready for the ultimate lifestyle festival experience as Asia’s Premiere Dance Music Festival and world’s number 9 (cnn.com), ‘Tuborg presents Sunburn Goa 2010’ is back this 27th, 28thand 29th December at Candolim Beach, Goa. In its 4th year, Percept Limited takes the Sunburn Experience to the next level with a three day extravaganza that promises to be bigger, better and packed with a line-up of over 60 acts! Festival goers are not only going to witness the most sensational electronic dance music on the planet but also live through the experience of a lifetime!


Percept Limited is proud to announce that Tuborg is the presenting sponsor for Sunburn Goa 2010. Associate sponsor is SJ XXX Energy Drink and Co-Sponsored by Vh1, MTV, Bailey, Saint Juice, Eristoff and Bingo.


This year, Tuborg presents Sunburn Goa 2010 brings the best DJs from the Electronic Dance Music (EDM) scene. To start with, Ferry Corsten consistently ranked in the TOP 10 DJs of the world, Axwell, who's fame as a solo artist and a member of the Swedish House Mafia has exploded globally... and Brian Transeau a.k.a BT - an absolute legend and considered by many to be the Godfather of Global Electronica. Richard Durand, who this year has taken over the reign of the epic "In Search Of Sunrise" compilations from Tiesto, Pete Gooding- one of the top British DJs and Producers, Sultan / Ned Shepard, John 00 Fleming, Aly & Fila, Funkagenda, Pearl, Jalebee Cartel, Ma Faiza, Protoculture (live), Xerox & Illumination (live) and B.R.E.E.D. to name a few. With 300 Early Bird Tickets selling out in 22 minutes and 500 Pre-Booking Sale Tickets sold out in 12 hours already, the buzz around Sunburn is on fire! For all those who haven’t booked their tickets, the right time is NOW on http://mtvindia.com/sunburnfestival


Said Mr. Shailendra Singh, Joint Managing Director, Percept Limited, ”Sunburn brings together some of the best DJs across the globe at the world’s most popular tourist destination Goa, with the dual objective of consolidating and showcasing some of the most amazing global talent and fostering a spirit of community and harmony through the universal medium of music. This festival has been in line with some of the largest international music festivals and has also been ranked by CNN as one of the ‘Top 10 Festivals in the World’. The response we have received from the Indian audiences over the past 3 years has been amazing which just goes to prove that this genre of electronic music has been catching on at a rapid pace across India. Sunburn 2010 will feature some of the best global talent and promises to be an unforgettable electrifying experience!”
Says Nikhil Chinapa, Festival Director, Sunburn and Music maverick, "Sunburn has a life unto itself that extends far beyond the music that's played there, or the three days of the festival in Goa. For some of us, getting Sunburnt' is slowly evolving from merely being in Goa... to a philosophy and a way of life. I for one can't imagine December without it.”

Says Devapriya Khanna, Director Marketing, Carlsberg India, "We are proud to associate with the Sunburn festival that represents fun and music. The essence of Tuborg - The Fun Starter is centered around Fun, using music as a platform, which has greatly increased its popularity among the youth world over including India. The brand is associated with some of the biggest international music events and is synonymous with Green Fest in Europe, Roskilde Festival in Denmark and the Download Festival in Great Britain. As the worldwide slogan "The Fun Starts Here!" suggests, the brand is aimed at consumers who are youthful, "with it", social and who want to live life to the fullest. Sunburn Festival provides us with the perfect platform to reiterate our core messaging amongst our target audience."


Says Mr Sachiin Joshi, Vice Chariman, JMJ Group “I am once again happy to be associating with Sunburn, a festival charged with extreme excitement and an experience of a lifetime. And this is what my brand, XXX Energy drink, reflects also. Our positioning “Xperience Xtreme Xcitement” is a perfect brand fit with Sunburn and is the right platform to reach the high energy youth of India. XXX is honored to play its part as an Associate Sponsor at this amazing 3 day event! We hope our association with the Sunburn goes from strength to strength in the years to come because at the end of the day, Sunburn stands to deliver unbridled excitement and unforgettable experiences and that is precisely what we as Associate Sponsors stand for”

Sunburn also continues in its mission to nurture emerging talent in India - this year focusing on music producers. These are the people who make the music, which DJs play. Tuborg presents Sunburn Goa 2010 has created a brand new Sunburn Anthem & Video Contest. The contestants will be given original parts of the track of a renowned International Artist, which they will need to remix into an original super-fresh composition. All entries will go through a rigorous short-listing process via an established jury of the DJ world, comprising of Sultan, B.R.E.E.D., Nikhil Chinapa, BLOT, Kurnal Rawat & Elsie Nanji. The winner will be awarded the opportunity to savor their moment of glory on the Sunburn Main Stage. Not just that, the winning track will also be featured on the Sunburn Anthem compilation along with acclaimed international & domestic artists. The winner shall also enjoy VIP treatment in Goa by winning an all-expense paid trip to Goa. The runners- up will also have their mix featured on the Sunburn Anthem compilation, and will also win free passes to the festival and loads of Sunburn goodies


In its effort to bring forth all the elements of the EDM scene, Tuborg presents Sunburn Goa 2010 is giving a chance to all visual jockeys (VJs) to showcase their talent. All contenders will be given a 60 second B.R.E.E.D. track to create a visual extravaganza on. The winning entry will get the opportunity to be part of Sunburn’s New Experimental Stage, get their hands on loads of goodies and get free entry to Sunburn Goa 2010
For the first time, Tuborg presents Sunburn Goa 2010 presents the People’s Choice Award. This year, the Sunburn community can be part of the contest even without contesting as they can vote for their favorite audio producers.


For 3 years, Sunburn has been continuing to pull crowds for the music, beaches and experience. With all this and so much more coming your way, Tuborg presents Sunburn Goa 2010, is something that you just cannot afford to miss!


Tuborg presents Sunburn Goa 2010 is proud to be partnered with Submerge, 360 CMS (creative & web), BookMyShow.com (official ticketing), Indivibe (clubbing and community), MyFavDJ (promotional), ElectricMotel.com (Middle East), Party Hard Drivers (social responsibility).----

Mr. Shailendra Singh JT MD of Percept Ltd quotes: "Sunburn since its inception has been close to all our hearts and I am sure it’s been the same for all Sunburn fans who travel to Goa every year for the festival. This year at Sunburn, we are tapping into a higher plane, bringing you 3 of the top 10 DJs of the world to the festival. Ranked as the #9 festival in the world, we want to deliver the most spectacular combination of talent, ambience and overall experience – creating a vibe like no other festival in Asia. So with that in mind, I am, on behalf of team Sunburn announcing our third headline act this year – the world's No. 6 DJ - Paul Van Dyk!"

He adds, "Paul Van Dyk and BT co-wrote a track which most fans recognise as the world's first Global Trance Anthem. It was a track called “Flaming June”. This track is held in high regard and even now, is considered as “ground zero” for the entire trance genre. Having Paul Van Dyk play alongside Ferry Corsten and Axwell, completes a truly global triumvirate of headliners at Sunburn Goa 2010!!"

Paul Van Dyk, has had sold out tours that cross each continent, some of the gigs reaching a total crowd of 1 million people. Just like his music, his laurels don’t have any boundary. Winning Best Global DJ, Best NuNRG/Euro Track, Best Producer and Best Mix Compilation for The Politics of Dancing 2. In addition, PvD was voted "America’s Favorite DJ" for 2004 and 2005 by BPM Magazine and was the big winner at the 2004 Dancestar Awards, taking home 3 awards: Best International DJ, Best Event and Best Music in a Commercial (Motorola) he has done it all! This year Paul Van Dyk has promised to bring something special for all the fans at Sunburn! Its going to be an absolute carnival !! Watch out for more on Paul Van Dyk!
Grammy nominated artist, globally acclaimed DJ and audio architect Paul van Dyk continues to dominate the electronic music charts and appears at the pinnacle of every Top DJ list around the globe.



PvD, as his fans have nicknamed him, has been ranked the World’s No. 1 DJ by DJ Magazine’s "Top 100 DJs poll" two times something less than a handful of DJs have ever achieved. PvD is credited as one of the hardest working artists in electronic music, with sold-out tours that cross each continent, headline spots at every major festival, and a hugely successful recording career. With over 3 million albums sold worldwide, van Dyk travels around the world over 16 times each year to sold out performances internationally.



Paul van Dyk listened to the radio where he discovered his passion for music that extended beyond Techno music – he wanted to create a different, more unique sound. In the early 1990’s Paul van Dyk was spinning regularly at various clubs in Berlin before releasing his first album 45 RPM in 1994. But it wasn’t until the release of his second album Seven Ways which catapulted him into the Top 100, followed by the release of his hit single "For An Angel," which began to earn him praise across the globe. Paul Van Dyk is the goliath of the EDM community and his sets cannot be missed out on!!
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Flying straight in from Sweden, Albin Myers landed in Chennai to jump start the Sunburn pre-release tour. The party was slated to be at the Park Hotel, in a massive ballroom (everyone had to be there!) Albin sparked off the madness by dropping a massive tune from Anjuna Deep. The night just kept getting better, as he shifted from one track to another playing remixes of Axwell and David Guetta the crowd was swept away by his track selection and flow.

The tour then shifted gears and took off to Delhi. F-Bar was the perfect setting for an artist of Albin’s caliber. He started with a complete ripper of a tune, ‘Tear the Club Up’ . Sunburn revelers were mesmerized as he skillfully controlled the vibe in the club, building the energy through his set. He ended to thunderous applause, with a mix of the Swedish House Mafia - One, that really did seem to rip the roof off the club.

Albin Myers' music (and mohawk!) Were just a sneak-peek and a teaser to what you can expect at Sunburn Goa 2010. It's going to be an Epic festival this year!!
In a career now covers a little over 12 months Albin is considered as one of the Swedish Giant label Joia Records leading production and remixing talents. Albin's next 12 months looks to eclipse the heady days of the first - remixing artists such as David Guetta & Kelly Rowland Erick Morillo Tom Novy EDX Don & Greg CerroneDBN Tommy Trash for MOS Australia and supply original productions for Serial Peck Doll and the UK's own Defected.



Albin’s venture into playing at Sunburn Goa2010 is a complete deal-maker, as he showcases his unlimited talent and love for dance music.
--Ferry CorstenThink Ferry Corsten and think on the lines of numero uno. For the Dutch musician, playing across the globe to thousands of culturally diverse fans, comes naturally. Having acquired a universal appeal he has managed to do the ultimate- unite different people through his music and belt out best-selling albums, and nearly a dozen gold singles, all simultaneously.



He is known for his dance classics under his aliases System F, Gouryella,Veracocha, Pulp Victim, Albion, etc.. and his current dance hits and remixes under his real name Ferry Corsten such as Rock Your Body Rock, Fire, Punk, Made of Love, Beautiful, and many more. He has remixed tracks from all genres of music from U2, Faithless, The Killers, Moby, Nelly Furtado, to Public Enemy and has collaborated with various dance and pop artists such as Duran Duran, William Orbit, Howard Jones, Tiësto, Armin van Buuren, Novastar and many more.



Over the years, he has released artists albums under the names System F and Ferry Corsten. His last artist album is entitled “Twice In A Blue Moon”, containing the hit single “Made of Love”. He also has a myriad of successful compilations such as Trance Nation, Passport, and his latest release Once Upon A Night (OUAN).



Ferry is best enjoyed with a lot of enthusiasm, applause and excitement, and that is exactly how we are receiving him this year at Sunburn Goa 2010, with bated breath.
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1.Can you tell us what you personally think about EDM culture in India - what is your perception of the country?

My perception of the EDM culture in your country is hard to say for me. I think in some markets it’s still growing but in other cities it’s become more popular (Bangalore/ Goa). Indians definitely have a feel for the music though. I saw that the last time I was there.





2.Are there things you are looking to experience in India outside of clubworld?

I don’t know my travel schedule as we speak but if I have time I’ll surely check out a bit of Goa.





3.On it's fourth year running, what have you heard about the Sunburn and what are you most looking forward to at the festival and Goa?

I am really looking forward to perform there. I know Armin, Above & Beyond, Carl Cox have played in the past years.





4.What was it about dance music that made you want to be a part of it?

The melody. It still is my thing. It’s all about the melody for me.





5.Who and what are your inspirations inside and outside of music?

Could be anything, things I see or things I hear. On my last artist album I made a track for my newborn daughter Gabriella Skye for example.





6.In a nutshell describe your sound as a DJ and producer. What can India expect?

My sound can best be described as an energetic fusion between house and trance. I’ll be playing some of the Corsten’s Classics too, like System F – Out Of The Blue, Beautiful, Made Of Love.





7.What kind of music do you like to listen to other than EDM, music in your IPOD or the stuff playing in your car...?

I usually listen to Indie bands or female vocalists, or some instrumental stuff to relax. Or I listen to a track I made to see if it’s still what I thought it was when I made it in the studio.





8.What are some of the tunes in your collection consistently never fail on the dancefloor?

Yeah there are a lot . Out Of The Blue, Punk, Made Of Love and my remix of Barber’s Adagio For Strings always do the trick on the dance floor. Still proud that I made them back in the days.





9.Are there any DJs, labels, producers you believe are truly timeless?

It’s hard to be timeless as label, producer or DJ. The sound is changing constantly so you need to keep up as label, producer or DJ.





10.Can you tell us what your tech-rider consists of when you're performing as a DJ, as well as when you're doing a live act?

Are there any pieces of equipment both in a club environment and the studio that you can't do without? 3x CDJ 2000’s and a DJM800 mixer. I don’t do a live-act so this is all I need. In my studio I work with Cubase and a lot of pluggins.





11.What do you prefer, DJing or producing music? The joy of playing to people or the satisfaction of creating a dancefloor stomper?

I prefer to produce a track and then play it for a crowd. I could never chose really. I think I’ll be a DJ for as long as I like it and will be a full time producer when I retire as a DJ.





12.What have been your favourite collaborations over the years? Who are the artists you've really gelled well with?

I have worked with Tiesto on the Gouryella project and I worked with Armin a while ago to produce a track for his new artist album, for my previous artist albums I worked with Simon LeBon from Duran Duran, Marc Almond of Soft Cell to name a few. Right now I am preparing my artist album a I am looking into some collabs to. We’ll see what ends up on the new album.





13.Are there any upcoming/latest projects we should be keeping an eye out for?

Like mentioned above, I am in the studio now preparing my new artist album. So that’s pretty exciting!





14.India's EDM scene is blossoming at a rapid pace, what advice would you give to upcoming DJs and producers in the country?

Try to be original and try to find your own unique sound and melodies. Nowadays I get some many demo’s that all have the same presets. So be original and keep on trying!





15. What does the future hold for electronic music?

I hope we get to see new talents flourish because of the technology. You don’t need a whole studio to produce a track, just a laptop and producing software is enough. This could mean we get a lot of new talents or a lot of really bad music. We’ll see!





16.Crazy groupie stories... Tell us one!

Someone stole my headphones while my tour manager was holding them. They grabbed them and they were gone.





17.A message to your fans in India and the Sunburn festival goers.

Hope to see you all there. I am really looking forward to visiting and performing in Goa. In the meantime follow me on facebook.com/ferrycorsten or twitter.com/ferrycorsten.

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Nadia Ali


Nadia Ali, an absolute vocal prodigy has her roots in Libya, but has grown up on the global music scene after her first single Rapture stormed the U.K Singles Chart by gaining the most coveted # 2 position. In 2006, her single “Is it Love” boomeranged her to the #1 position on the US Billboard Dance Chart.



Nadia’s instant success and passion for her profession remain unparalleled which fueled her to excel ever more. Her collaborations with Armin Van Buuren, Rosko, Roger Sanchez and Deep only accentuate her prominence amongst the world’s best DJs. In 2009, her single “Love Story” once again topped the Billboard's Hot Dance Club Play Chart, rendering her as truly unstoppable. She achieved the ultimate by providing vocals for the track “Feels So Good” by the God himself- Armin Van Buuren, which was released on his latest album Mirage. Her track “Love Story" was also recently nominated for the Best Progressive/Tech House track at the Winter Music Conference, 2010 and International Dance Music Awards, 2010. It is also Sunburn’s festival anthem for 2010!

==
1) Tell us about your journey so far?

I started singing as purely a hobby when i was a young girl and dreamed of one day recording music for a living. I have been fortunate enough to say that 2011 will mark a decade of my career in electronic dance music.





2) How would you define your style?

I am a singer/songwriter in the dance genre.





3) Your musical influences?

My influences include lots of eastern music due to my ethnic background. My other big influences come from classic rock music. Of course i should mention artists like madonna and michael jackson whom have given me a great appreciation for pop and dance music.





4) Besides music, what is it you are most passionate about?

I'm very passionate about my family and personal life. I think those relationships help you stay grounded amidst the musical roller coaster ride





5) Your forte?

Honestly, there are very few things in the world that make me feel more alive than music.





6) What’s next on your mind?

I am starting to gather ideas for my 2nd solo artist album that i’d like to release in 2011. i also have a number of collaborationscoming in 2011 that i am really excited about.





7) How much do you listen to your own music?

Every now and then i do like to listen to my own music, both to enjoy and to listen from a critical perspective to find ways that i can improve as an artist.





8) Your favourite indian and international artists?

I am a huge fan of a.r. rahman as well as amr diab. another amazing foreign artist is alejandro sanz. The world has so much great music to offer it’s truly amazing.





9) Is there any cultural influence on your work, or rather multicultural if i may say?

It’s definitely multicultural. besides the fact that i grewup in a eastern household, living in queens, nyc since i was 5 years old played a huge role in the diverse music i was exposed to like latin, caribbean, asian, urban, rock just to name a few.





10) Love story became a big hit and is also the festival anthem for sunburn, what do you think works best for you?

I truly feel honored that it was chosen as the sunburn anthem! it’s so amazing that it was embraced for such an important event.





11) How did you happen to associate with sunburn?

aAe you looking forward to it? sultan & ned shepard who are dear friends of mind couldn’t stop raving about the festival and i knew that if they spoke so highly of something, it could only mean that i should take a part. I can’t tell you how excited i am to be invited to india for the first time and most importantly to be part of one of the coolest festivals in the world.





12) How aware are you of indian music? what do you think of the indian music scene?

I have always been a huge fan of indian music since i was little girl. My parents would play indian movies all the time and for the first several years of my life, it was all of the music i was exposed to. my whole family still watches bollywood films all the time so every so often i will watch a movie.





13) Would you consider getting into bollywood? and have you been approached for any such project?

I would be open to having my music featured in a bollywood film again. It was hosted in 1 or 2 movies in the past which was nice.

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1 comment:

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